• Ashley Franke

The 60 Second Rule

Updated: Oct 1, 2019

Truth is, most people don’t bother to wash their faces long enough for the cleanser to work. You need to wash your face for sixty seconds, so the chemicals in your cleanser can breakdown the sebum, clear out blockages which in turn improves your skin’s texture and overall health.

Beware, there is a risk of overdoing it with cleansers and harsh exfoliants, so be gentle with your skin barrier. Navigating beauty routines is difficult. You might require new products as the seasons change, your skin barrier has different needs as it ages and as your environment changes.

You MUST WASH YOUR HANDS before you cleanse. When you wash your face with unclean hands, you’re pushing that dirt around on your face. Wash your hands first!

Next, be sure to remove all makeup. I recommend a cleansing balm over makeup removing wipes. The wipes tend to dry out your skin while being too harsh at the same time. I use the Elemis Pro-Collagen Rose Cleansing Balm. I apply it all over my face and gently massage for 1 minute. I then wipe it off gently using hypoallergenic chemical free microfiber fleece cloth gloves soaked in lukewarm water. You can also leave that Collagen Rose Balm on for 10 minutes for a little extra collagen boost. The TATCHA Pure One Step Camellia Cleansing Oil is another great one step cleansing oil that melts your makeup off. Both of these products work to remove eye makeup as well. Just be careful using oil-based cleansers if you have eyelash extensions. Make sure you’re using a gentle cleanser that won’t strip or irritate your skin, NO APRICOT SCRUBS!! Set a timer for your routine. And another minute for your follow-up cleanse.

Be sure to be aware of the water temperature you’re washing your face with. Hot water is dehydrating—it strips healthy, natural oils from your skin too quickly. Lukewarm water is warm enough to help loosen dirt and sebum without stripping your skin. If you’re redness-prone, try cool water, which helps constrict blood vessels.

The benefits of double cleansing are abundant—smoother skin, a more thorough clean, better product absorption. Pollution, makeup, and some sunscreens just can’t be removed with one cleanse. Use a gentle cleansing milk or oil first to remove all of the grime that sits on top of your skin, and use a cleanser that suits your skin type to finish the job. The most effective double cleansing method is to use an oil cleanser first, and then follow with a water-based cleanser that suits your skin type, like a gel, foam or cream. If you don’t have an oil or balm cleanser, you can wash twice using your usual cleanser. Gently massage your skin to make sure the cleanser can work its way into your pores. For my double cleanse, 2-3 times a week I will use the Dr. Barbara Sturm Enzyme cleanser after my first cleanse. Another great 2nd cleanser with a much lower price point yet still effective is The Ordinary Brand Squalane Cleanser.

Don’t forget about your neck. It’s one of the spots that show signs of aging first, mainly because it’s not a top priority in your skincare regimen. But your neck should be included in every step of your routine, starting with cleansing. Also, make sure your face wash reaches all the way up to your hairline (another commonly neglected spot), or you could start to see breakouts forming there.

Because the skin on your face is so delicate, take extra care to pat it dry with a soft towel. It’s okay to leave a thin layer of moisture on your skin since the products you apply next will seal that in. Towels you use to dry your hair and body could have pore-clogging residue from your shower products on them. Make it a habit to use a fresh towel each day and you’ll avoid problem-causing germs and bacteria.

Apply skincare within 1 minute of cleansing. The moment your skin starts to feel tight, you’ve officially waited too long to apply your products. Every second your skin is left bare, dry air is pulling moisture right out of it. To sidestep unnecessary dehydration, apply the first layer of your skincare regimen within one minute of drying off.

It’s the skin advice as old as time: Wash your face morning and night. No matter what you did for your nighttime routine, your skin is NOT clean in the morning. Overnight, your skin cells are hard at work, which means they’re secreting toxins and sebum. Wash your face in the morning to remove all that waste and secure better performance from your daytime products. I recommend even using a special pillow to sleep on so that your products can work their magic overnight without any unnecessary obstacles. The Slip Silk Pillow Case is my favorite.

It takes 60 seconds to make a difference, MAKE THE TIME. Your skin will thank you!

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